Portland Marathon Event Directors’ Conference
Portland, OR | Oct. 1-4, 2015

A Conference for Large and Small Events

Join us for the 26th edition of the Portland Marathon Event Directors’ College (West Coast) in conjunction with the 44th Annual Portland Marathon! It’s sure to be an event to remember!

Conference Location:
Portland Downtown Hilton - 23rd Floor

921 SW 6th Ave  Portland, OR 97204

An interactive and educational experience, our Event Directors’ Conference is primarily a “tactical” hands-on serious workshop limited to 100 attendees, where the details of how to put on an event are reviewed and discussed.

Registration starts at just $550 for the conference AND five evening VIP events. Use coupon code EDC2015 to save $55 OFF registration thanks to conference sponsor RaceIT.

Attention Exhibitors:

Exhibitor spaces start at $1,350.00 and includes general registration for one representative and a 6×8 table space reserved for your company in the Trade Exhibit Room for Exhibitor supplied display, adjoining the conference (full access to all participants). Panelist opportunities may be available. Limited spaces available while they last. View sponsor and exhibitor opportunities here. Contact Mamie Wheeler, mamie@portlandmarathon.org for more information!

Why you can’t miss this invaluable workshop:

  • It’s the only Event Directors Conference that focuses 100% on events from a hands-on/tactical perspective
  • Top quality guest panelists, with expertise in sponsorship, event management, event directing, administration, finance, marketing, public relations, security & policies to name just a few
  • A forum to learn what is really going on in the industry including innovations, the legal pitfalls, the political issues and the themes no one else will talk about
  • A make-up of Event Directors from small to large and new to old events, willing to openly share and learn
  • A conference coupled with a marathon event where you can see inside details of a well-established event
  • A place to learn the nuts and bolts of event management and the secrets that only experience can teach
  • A presentation format where participants can ask questions and join in the dialogue
  • Networking, social events and participation in many of the scheduled Portland Marathon events as a spectator, VIP, volunteer or participant.
  • All kinds of other ‘special goodies’

Panelists & Speakers

Richard Benyo, Editor, Marathon & Beyond, Napa Valley Marathon COB
Earl Blumenauer, U.S. Congressman and Marathon Runner
Jeff Curtis, CEO, Portland Rose Festival Foundation
Martin Hsia, Intellectual Property Attorney, Cades Schutte LLP
Judy Ikenberry, Race Central, finish line and race results company
Steven Karpas, Managing Director, Business Development & Marketing, Houston Marathon
Wally Kastner, Past Event Director, Big Sur International Marathon & Carmel Half
Scott Keenan, Event Director, Grandma’s Marathon
Gary Kutscher, Race Director, The OC Marathon
Patrice Matamoros, Race Director, Dick’s Sporting Goods Pittsburgh Marathon
Rick Nealis, Race Director, Marine Corps Marathon
Sean Ryan, Race Director, Bellin Run, Door County Triathlon, Across the Bay 10k
Beth Salinger, Endurance Marketing, Chief Event Officer
Les Smith, Event Director, Portland Marathon
Julian Smith, Event Director, Cooper River Bridge Run
Allan Steinfeld, Past Event Director, NYC Marathon; CEO, NY Road Runners Club
Mamie Wheeler, Portland Marathon Medical Director & Assistant Event Director


(updated 9/10/15)


Conference Kick-Off Party | 6 – 10 p.m.
If you make it to Portland in time, please join us for food & drinks and mingle with other attendees at this fun open house brought to you by Leslie Jordan Apparel & Mfg Co. at Red Star Tavern located at 503 SW Alder St, Portland, OR 97204 (SW 5th & Alder).


Check-in | 8:00 a.m.
Breakfast brought to you by the Portland Marathon & Next Events Productions

Welcome | 8:30 a.m.

Session One: Introductory Panel | 8:40 – 10:15 a.m.
What has happened in our industry over the last year?
New issues • Industry Trends • Trading Vital Information • Competitors • Predators • Legal Impacts

Session One Continued | 10:30 – 11:45 a.m.
Marketing • Sponsorship • Media • How to Gain Participants

Lunch | Noon
Topic: TBA
Lunch brought to you by the Cooper River Bridge Run

Session Two | 1:30 – 2:30 p.m.
Political Realities & Issues • Medical • The Importance of Community Involvement • Networking Opportunities • Economic Impact v Taxes to the City

Break - Snacks brought to you by Marathon Printing

Session Three | 2:45 – 4:00 p.m.
Charities • Volunteers • The True Essentials and up-to-date Realities

Announcements 4:00 p.m.

VIP Evening at OMSI | 6:30 – 9 p.m.
1945 SE Water Ave, Portland, OR 97214
Join us for a very special VIP reception and networking reception at the Oregon Museum of Science and Industry brought to you by Always Advancing! Transportation will be provided. Bus leaves the Hilton at 6 pm. Board the bus outside the Hilton on Salmon between Broadway and 6th at 6:30 pm.


Continuing Check-In | 8 a.m.
(for those who did not register on Thursday); Breakfast brought to you by the Portland Marathon & Next Events Productions

Session One | 8:30 – 10:45 a.m.
Small & Large Event Management & Organization • Profit v Nonprofit

Break - Snacks brought to you by the Portland Marathon & Next Events Productions

Session One Continued | 10:30 – 11:45 a.m.
Board of Director issues • Budgets • Income sources • Leadership

Class Photo! We'll take the class photo right before lunch! Brought to you by Alanic

Lunch | Noon
Presentation by Martin Hsia
Intellectual Property Rights and Pitfalls
Lunch brought to you by the Active Network

Session Two | 1:30 – 2:45 p.m.
Event Technology I
Follow up on Intellectual Property • Innovations & ideas • No boring Social Media – Only the Best

Break - Snacks brought to you by the Portland Marathon & Next Events Productions

Session Three | 3:00 – 4:00 p.m.
Event Technology II
Applications and Practicalities: Improve an event of any size or age

Announcements | 4:00 p.m.

VIP Cocktail Hour & Reception on Top of the City
Enjoy cocktails while you chat with new friends and old brought to you by RaceIT!

VIP Directors Dinner | 7:00 p.m.
23rd Floor of the Hilton Hotel
This is one of the most looked forward to events of the week! There will be a brief but fun awards ceremony, and plenty of food and fun brought to you by RaceIT!

Presentation of the Event Director of the Year Award brought to you by RaceIT


Breakfast served 8:00 a.m.
Breakfast brought to you by the Portland Marathon & Next Events Productions

Session One | 8:30 – 9:30 a.m.
Author/media/athlete Panel
Help us look at ourselves, our event and the industry • Understanding elites

Break - Snacks brought to you by the Portland Marathon & Next Events Productions!

Session Two | 9:45 – 11:45 a.m.
Sponsorship The Real Deal: The Value of an Event• Getting the Deal & keeping the Sponsor • Branding • Analysis of your event- Large or Small • Details often overlooked, from A to Z • Merchandising • Expos

Lunch | Noon
“Political Networking” A view from a US Congressmen who has run about 50 Marathons
Lunch brought to you by the Cooper River Bridge Run

Session Two Continued | 1:30 – 2:00 p.m.
More on Sponsorship • Memberships • Legal issues • “Is ‘Green’ now a wash?”

Session Three | 2:00 -4:00 p.m.
Breakout Sessions: 4 or 5 Hot Topics

VIP Evening | 6:30 – 9:00 p.m.
Oregon Historical Society
1200 SW Park Avenue, Portland, OR 97205

An evening to remember at the Oregon Historical Society. Transportation will be provided, however the venue is within walking distance. Bus leaves the Hilton promptly at 6pm. Board the bus outside the Hilton on Salmon between Broadway and 6th. Cocktail hour brought to you by Chronotrack! Dinner brought to you by Always Advancing!

SUNDAY: MARATHON DAY – 7 a.m.- 3 p.m.

Join us at the Finish Line VIP tent for breakfast, lunch, and a rousing good time!
VIP tent is located at SW 3rd and SW Main St.

It’s all in Portland… and you’re invited!